Tag: Online Business & Marketing

5 Tips For Good Online Business & Marketing

There is no short-cut to success when you set up an online business. It requires effort, commitment, and motivation. Good online business marketing is more than just having a website with a few items to sell on it and then waiting for customers to come and buy from you.

  1. Understand Your Market

You have to understand who your customers are, what they want and what makes them buy. Take the time to do some homework on your market, see what your competition are doing and develop a marketing strategy that will help you find customers.

  1. What Are Your Product’s Benefits?

The best strategy for a good online business is to examine your products from the point of view of your customers. What are the benefits to them? How would you reply if a customer were to ask, “What’s in it for me?” Your customer has to see how your product will improve their life, solve a problem or make them happier.

  1. Keep Your Website Updated

You cannot put a website online and never change, update or add to it. You need to keep your website updated with new content and material. Also, ensure that all the hyperlinks to other pages work correctly. If your visitors only see content that is months out of date and click on links that take them nowhere, they will think that your online business is no longer operational and will quickly go elsewhere.

  1. Look Out For Marketing Opportunities

You must constantly keep an eye out for new marketing opportunities and they may not always be online. In some cases, offline marketing can present good online business opportunities. For example, printed business cards are handy to give out when you meet a new potential customer. Also, check on any advertising deals that may be offered by your local newspaper or options to submit articles to regional business publications.

  1. Repeat Customers Are Good Customers

The best customers needed to build a good online business are those that buy from you more than once. Having a regular flow of customers who buy new products from you or those that pay each month to use your product or service will help your business grow. It can cost 4 to 10 times more to get a new customer than it does to keep and existing one, so repeat customers are very important for your online business.

How To Use Online Business & Marketing

Online business marketing is an essential practice for any business wanting to make an impression on the online market and gain a competitive edge in their industry. Why? Because the Internet is the first place people go to search for products or services. It’s the first place they go when they need to fix a problem and with search engines like Google overflowing with sites willing to solve those problems, you need to make sure your business is in the game.

Highly successful online business marketing can be a tricky business, but you should utilise (at the very least) some basic and fundamental tools to give your business a boost in online credibility and to ensure you attract more customers.

Firstly, and arguably most importantly, you should have a business website to underpin an online business marketing system. And the more engaging and organised, the better. No one wants to click through to a website that is all graphics or huge blocks of text. You must balance out these components in a way that accentuates the benefits of your brand and how you can help your prospective customers. You need enticing content copy, appealing website design, and a strong brand image to successfully communicate how you can solve your customers’ problems and gain their trust. Particularly in the case of businesses that sell products rather than services, it is absolutely essential that you have e-commerce capabilities enabled on your website. People are looking for reasons not to buy, so the harder you make it for them to buy your products or enquire about your services, the quicker they are going to leave your site and go elsewhere. Make the purchase process easy.

After you have established an engaging website, you should find out more about search engine optimisation (SEO) tactics. Using SEO, you can direct people who are searching for products and services relevant to your business through to your website. You need to identify the most frequently searched keywords that you could use for your business so your website will rank higher in search results. The higher your ranking, the more likely people are to click through to your site first – and ranking higher gains you increased business credibility. Other traffic generating tools are also available to drive prospects to your business.

You’ll find that many of your prospects are interested in enquiring, but are not quite ready to buy just yet. But don’t fear, this is the perfect situation to utilise lead nurturing techniques. Often, the majority of your sales will come from prospects who have thought about buying from you for a while, but just haven’t taken the plunge. Lead nurturing allows you to build up a rapport with these people and gain their trust so that, when they need products and services that you offer, your business will be their first choice. In this instance, you can provide them with ongoing useful information, events, discounts, and other special offers that will gain their trust and loyalty. When it comes to buying time, they are more likely to recruit your services over another, more alien company.

Your most important business asset is your USP – your unique selling proposition. Your USP identifies what your business can offer potential customers and how you can solve their problems. If you can market your business successfully and effectively convey how your products or services will make your audience’s lives better, you’ll have a strong foundation for an online business marketing system.

Online Business & Marketing Tactics

Your online business is up and working, and you now need to take it to the next level – to tell everyone out there you’re in business and to promote and elevate your business website on the web. So how do you start?

There are differences between online business marketing and perhaps promoting a traditional offline business, but fundamentally in either case you need to have clear, definitive marketing plan because this will allow you to gauge if what you are doing is working effectively or not.

So deciding on important aspects such as finding your target audience, deciding on what promotional or marketing methods you will use – or you are best at – how much time and effort you are prepared to put into it, as well as the creation of a clear unambiguous brand that will tie everything together are fundamentals that you need to keep in mind all the time.

The creation of a brand is key. Branding for an online business allows all your online marketing efforts and tactics to present a coherent and core message to your prospective clients regardless of what marketing methods you use, be it email marketing, social networks, blogging or your website.

Your website will of course be an important cog in your whole online marketing machine, and as simple or complicated or sophisticated it may be, there is one thing it has to do very well – and that is to get your visitor to take action. Having the right keywords as well as enticing, action oriented copy on your website, together with ease of navigation and an uncluttered look and feel are the basic elements of a successful website.

The marketing strategy you put together for your online business will depend on the type of products or services you are providing, but it is always a recommended that you aim to have a short-term and longer term marketing strategies for overall internet marketing success.

The shorter term strategies allow you to start and gain momentum more quickly, something that is vital for a fledgling online business. They may provide only a temporary “hit” in traffic, but used consistently, this strategy can augment longer term online marketing strategies for overall success.

Short term marketing strategies may include techniques such as paying for advertising or forum marketing.

Long term marketing is more strategic in nature and usually requires more effort and consistency of application, but rewards of course are more consistent, reliable and long lasting so the efforts you attribute to this should be reflect your desire to have a successful business. Some of the techniques for long term strategies are:

-Article Marketing

-Blogging

-Using Social Media

-List Building

Implementing a balanced “mutually facilitating” marketing strategy by using short and long term marketing methods for your online business will ensure you have a successful online presence by providing a steady flow of traffic to your websites.